Comments for Torsten de Riese http://deriese.com inside online media Wed, 13 Apr 2011 08:37:06 +0000 hourly 1 http://wordpress.com/ Comment on Here’s the next hype: TV apps by Torsten de Riese http://deriese.com/2011/03/30/tv-schmapps/#comment-10 Wed, 13 Apr 2011 08:37:06 +0000 http://deriese.com/?p=11#comment-10 Thanks for your insight, Stefan. Fragmentation is a real risk to us content owners. Ideally, we would like to serve all platforms via one app or database and we are already looking to do that on mobile, where HTML 5 and web-kits are now good enough to provide a unified distribution channel.

However, quite often native applications still have the advantage of enabling a superior user experience. We have to balance our desire for experimentation at low cost with our ambition to produce best of breed apps for our audience.

]]> Comment on Here’s the next hype: TV apps by Stefan Lilov http://deriese.com/2011/03/30/tv-schmapps/#comment-9 Tue, 12 Apr 2011 16:36:11 +0000 http://deriese.com/?p=11#comment-9 Very interesting opinion especially when it comes from the side of content owners without whom that revolution can’t happen anyway. I can agree there aren’t any existing business models that can be applied as-is or modified to start working or simply said – generating revenues. That’s why I think the only way to start that revolution happens is by trying new things out with some small steps. And those steps to be done by all involved parties.
However, before making such a step when you try something it is needed to become available to as many people as possible with a single shot. It is also crucial to do it fast with as less possible as resources. And building a TV app is not quite the case – build a TV app for every single TV or media box make, upload and manage that app in its TV apps store, etc, etc. Market today is quite fragmented and there need to have solutions that establish content distribution channels regardless of the end-device (where user actually consumes the content). In addition content integration with such solutions shall be close to zero for content owners and publishers so that they can keep their focus on the content itself and not on integration effort. In short such a solution can be compared to todays internet service providers – they are the must have pipes that bring the content to the consumer but nobody deals with them how to integrate that content.

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